Initio Parfums

Initio Parfums Privés is a luxurious niche fragrance house founded in 2015, known for its bold and innovative approach to perfumery. The brand, which is part of the Paco Rabanne group, blends opulence with modern sophistication, creating scents that are often intense, dramatic, and designed to leave a lasting impression. The house focuses on high-quality, powerful ingredients, with many of its fragrances exploring deep, addictive, and sometimes daring themes.

Initio's perfumes are often described as "sensory experiences" that go beyond traditional scent profiles, with a focus on creating an emotional reaction or a visceral experience.